11. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising wound be so boring that no one wound pay any attention.

　　[参考译文]如果其信息只被局限于告知一一就广告而言，如果这不是完全不可能达到的，也是非常难做的，因为即便是一个诸如衬衫的颜色的选择这样的细节都会具有微妙的说服意味，那么广告就会如此地乏味以至于没有人会关注它。

　　12. The workers who gets a promotion, the student whose grades improve, the foreigner who learns a new language---all these are examples of people who have measurable results to show for their efforts.

　　[参考译文]得到了升迁的工人们，成绩进步的学生，学会了一门新语言的外国人一一这些都是那些有可衡量的结果来显示其努力的人们的例证。

　　13. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.

　　[参考译文]随着家庭离开他们原来稳定的社区，离开他们多年的朋友和扩展的家庭关系，非正式的信息流动被切断了，随之而去的是对在需要时能获得可靠和值得信赖的信息的信心。