EachNet.com, an auction site taken over by Hong Kong billionaire Li Ka-shing's Web unit from eBay Inc. last year, officially launched its revised trading platform Thursday.

It hopes to resume its glory days lost during eBay's control.

he site, run by a Shanghai-based company in which eBay still has a minority stake, also plans to go wireless by setting up a mobile trading platform to tap into China's huge mobile population, which is about three times more than the nation's Web-user base.

"We have been correcting mistakes made in the past in the last few months and now we are back on the right track," said Wang Leilei, chief executive officer of eBay EachNet Network Information Services (Shanghai) Co.

He said EachNet will continue to charge traders for services like listing their items, a strategy that made it lose out to Alibaba.com Corp's Taobao.com that offers free service.

Stores of "advanced level" will be charged 25 to 50 yuan per month for value-added services like trading tools, while common stores will be free.

EachNet, founded in 1999, was China's No. 1 auction site before eBay's takeover in 2003, with peak market share of more than 90 percent. EBay bought out the firm for 180 million U.S. dollars and changed the domain name to ebay.com.cn.

But from then it lost market share to Taobao.com and by last year had less than a third of the market. In December, eBay handed over control of the business to TOM Online, the nation's largest wireless service provider.

The revisions include simplifying procedures for listing an item, bidding and selling, and adding more pictures and interesting icons in the pages. The connection speed also increased as the servers have been moved back to China from the United States.

The Website will launch a marketing campaign to win back users it lost to Taobao and Paipai.com during the transitional period this year, said Wang.

He said their spending will be focused on word-of-mouth marketing instead of the previous eBay's strategy of advertising in traditional media which is "costly but not quite effective."

Edward Yu, president of Analysys International, said it will take three to nine months before the efforts really pay off. Analysys's monitoring showed that EachNet had only seven percent of the market in the second quarter, surpassed by Paipai for the first time to become No.3. Taobao had more than 80 percent of the market.