Mercedes-Benz to divorce with ATP Tour
考研英语
时间: 2019-04-08 14:15:57
作者: 匿名
BERLIN, Sept. 28 (Xinhua) -- Mercedes-Benz Friday announced that they will end their 11-year sponsorship of men's tennis when its current deal with the ATP Tour expires at the end of 2008.
The company said in a statement it wanted to shift the focus of its marketing activities to golf, horse riding and soccer, as well as fashion and lifestyle.
The ATP said in a separate statement it was in discussions with a number of potential new sponsorship partners.
The men's tour will undergo significant changes from the start of 2009, with new tournaments, mandatory player participation and record prize money, it added.
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