Volkswagen, Apple talking about producing new car
BEIJING, Aug. 31 (Xinhuanet) -- German carmaker Volkswagen and U.S. computer company Apple are discussing the possibility of producing a car together.
"The two companies are in the early stages of talks," a VW spokesman told German magazine Capital.
Apple CEO Steve Jobs and Volkswagen CEO Martin Winterkorn met several days ago in California to discuss the potential cooperation. The development of a so-called "iCar" could follow, the magazine said.
Through market analysis, experts estimate that a compact car upgraded with Apple products would be of great interest to young target groups, Capital said.
Volkswagen of America and Apple have hooked up before. In 2003, new Beetle buyers in the United States were given a complimentary Apple iPod as part of a "Pods Unite" promotion.
(Agencies)
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